Privacy Policy

Effective date: 2026-04-04
App name: Zellika: merge & defend
Developer: Pavel Naidenov
Contact: zellika.game@gmail.com

Introduction

This Privacy Policy describes how information is handled in the mobile game "Zellika: merge & defend" (the “App”).

Information We Collect

1. Device and Usage Information

• Device identifiers (such as Advertising ID)
• Device model, OS version, and general technical information
• App usage data (e.g., session duration, interactions)

2. Localization Data

• Device language settings

How We Use Information

• Operate and maintain the App
• Improve gameplay and user experience
• Analyze usage and performance
• Display relevant advertisements

Third-Party Services

Google AdMob (Advertising)

The App uses AdMob to display advertisements. AdMob may collect and process:

• Advertising ID
• Device information
• Interaction with advertisements

AdMob may use this data to provide personalized ads.
Learn more: https://policies.google.com/privacy

Firebase (Analytics & Performance)

The App uses Firebase services such as Analytics and Crashlytics. These services may collect:

• App usage data
• Device information
• Crash logs and diagnostics

This information helps improve stability and performance.
Learn more: https://firebase.google.com/support/privacy

Data Sharing

We do not sell user data.

Data may be shared with:

• Google AdMob (advertising)
• Google Firebase (analytics and diagnostics)

These services process data according to their own privacy policies.

Data Retention

We do not store personal data on our own servers.

Data collected by third-party services is retained according to their policies.

Children’s Privacy

The App is not specifically directed at children under 13.

If you believe that a child has provided personal information, please contact us.

User Rights

Depending on your location, you may have rights to:

• Access your data
• Request deletion of your data
• Opt out of personalized advertising

You can manage ad personalization in your device settings.

Security

We take reasonable measures to protect information, but no method is completely secure.

Changes to This Policy

This Privacy Policy may be updated from time to time. Updates will be posted on this page.

Contact Us

If you have any questions, contact:
Email: zellika.game@gmail.com